Jason Hassett

YouTube content planning

How to do a Month of YouTube Content Planning in One Day

Let’s face it: being a YouTuber is a grind. Between brainstorming ideas, scripting, filming, editing, and hitting that upload button, it’s easy to feel like you’re running a one-person circus. And yet, the creators who thrive—the ones pulling in millions of views and building loyal audiences—often have one thing in common: they’re not winging it. […]

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Sabrina Carpenter Espresso YouTube

Sabrina Carpenter’s YouTube Espresso Effect

It’s hard to think of 2024 without hearing Sabrina Carpenter’s voice in your head, singing, “That’s that me espresso.” The lyric—and the song Espresso—became a cultural juggernaut, a frothy, playful anthem that didn’t just climb charts but took over our collective consciousness. By the end of the year, Espresso was the top-streamed song on both

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YouTube Success 2026

How to Plan Your YouTube Success for 2026

Picture this: It’s January 1, 2026, and you’re sipping your coffee, staring at a YouTube Analytics dashboard that’s finally showing the numbers you’ve dreamed of—consistent views, a growing subscriber count, and maybe even a paycheck from ad revenue that doesn’t feel like pocket change. It’s not a fantasy; it’s the result of a plan you

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YouTube content calendar

Building a YouTube Content Calendar for 2025

YouTube is a creator’s dream—and a logistical nightmare. With 500 hours of video uploaded every minute and 2 billion logged-in users watching over a billion hours daily, staying relevant demands consistency, strategy, and foresight. Yet, many creators stumble, overwhelmed by ad-hoc uploads and missed deadlines. The secret weapon? A content calendar. Far from a mere

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YouTube trends 2025

The Biggest Trends on YouTube in 2025

YouTube isn’t just a platform anymore—it’s a cultural juggernaut. With over 2.7 billion monthly active users as of late 2024 and projections pushing toward 2.85 billion by year’s end, according to Statista and Global Media Insight, it’s the second-largest social media ecosystem behind Facebook. Every minute, creators upload more than 500 hours of video, and

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Viral Video

My Worst Video went Viral (1,000,000 Views)

Last year, I decided to experiment with a long-form documentary-style video. It was supposed to be a one-off, an experiment to test the waters. By most measures, it was terrible—AI images overdone to the point of absurdity, slow pacing, awkward design choices—but ironically, it became my best-performing video ever. It has not only gotten over

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The Almighty Topic

The Almighty Topic: The Gold Dust for YouTubers

Every great YouTube channel starts with a single spark—an idea that grabs attention and keeps viewers hooked. But coming up with fresh, compelling topics isn’t always easy. The pressure to stay relevant, creative, and engaging can feel overwhelming, especially with millions of videos vying for the same eyeballs. So, how do the most successful YouTubers

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