YouTube creator types

The 4 YouTube Creator Personas

You’re Not “Just a YouTuber”—You’re a Specific Type of Creator Most creators get stuck not because they lack talent, but because they’re chasing someone else’s playbook. You try to edit like Casey. Speak like Ali Abdaal. Thumbnail like MrBeast. But your strength might lie somewhere completely different. The fastest way to clarity, momentum, and growth?Know […]

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YouTube video workflow

From Notes to Upload: My 5-Step System for Weekly Videos

Creating Weekly Videos Shouldn’t Feel Like Drowning Most creators think their problem is motivation.In reality? It’s process. Burnout on YouTube rarely comes from too much work. It comes from unclear systems. When every week starts with “what should I make?” and ends in a 2 AM editing panic, something’s broken. That’s why I built a

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starting a second YouTube channel

Should You Start a Second Channel? (And When It’s a Terrible Idea)

You’ve grown your YouTube channel, you’re getting some traction, and now you’re wondering: Should I launch a second one? Maybe you’ve got a new niche in mind. Maybe your audience feels too mixed. Or maybe you’re just bored and want a clean slate. But here’s the truth: starting a second YouTube channel can either accelerate

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what matters on YouTube in 2025

Titles, Thumbnails, and Topics: What Actually Matters in 2025

If you’ve been on YouTube for a while, you’ve probably heard every possible tip about titles, thumbnails, and picking the right niche. But in 2025, the rules have changed. YouTube’s algorithm is smarter. Viewers are pickier. And creators who still rely on outdated tactics are getting buried in the feed. So what actually matters on

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what to outsource as a YouTuber

What Should You Outsource First as a YouTuber?

Running a YouTube channel takes way more than filming and uploading. Between scripting, editing, thumbnail design, SEO, and publishing—you’re not just a creator. You’re a full-on production team. If you’re feeling overwhelmed, it might be time to delegate. This guide breaks down what to outsource as a YouTuber, in what order, and how to do

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YouTube burnout workflow

Why Most YouTubers Burn Out — And How to Build a Sustainable Workflow

If you’ve ever felt exhausted trying to keep up with YouTube’s constant demands, you’re not alone. Burnout is one of the biggest reasons creators quit—even the successful ones. The pressure to post, perform, and please can drain even the most passionate people. But it doesn’t have to be that way. In this guide, we’ll break

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90-day YouTube monetization plan

From 0 to Monetized: A 90-Day Plan for New YouTube Channels

If you’re launching a YouTube channel in 2025, you’re not alone. But most beginners either stall or quit within the first few months. Why? Because they don’t follow a plan. This 90-day YouTube monetization plan gives you a weekly system to build momentum and stay consistent. Whether you’re starting fresh or rebooting an old channel,

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video content predictions

What’s Next for Video Content? Predictions for the Coming Year

Video content is the heartbeat of digital media in 2025, powering everything from YouTube tutorials to TikTok trends. But as platforms, tech, and audiences evolve, what’s on the horizon for creators? From immersive formats to AI-driven personalization, the coming year promises exciting shifts that will redefine how we create and consume videos. In this article,

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video creator strategies

Think Like a Top Video Creator: 5 Proven Strategies for 2025

In the fast-paced world of video content, top creators don’t just make videos—they build empires. Whether they’re dominating YouTube, TikTok, or Instagram Reels, these creators share a mindset that blends creativity, strategy, and adaptability. In 2025, with platforms evolving and audiences demanding more, thinking like a top creator is the key to standing out. This

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