Free · weekly · written by a creator
What's epic in YouTube — in your inbox.
One email a week. The wins, the launches, the channels worth studying — curated by Jason Hassett. No growth-hack noise. No engagement bait. Unsubscribe in one click.
What's in every issue
One channel worth studying
A short write-up on a creator who's doing something specific worth stealing.
One signal to watch
Something shifting in the YouTube space — search trends, new formats, platform changes.
One thing to try
An idea or experiment for your own channel, written so it's actionable, not abstract.
“I write this because it's the email I wish someone else was writing. Direct, specific, honest about what's actually working — and what isn't.”